Media Kit
RT is the only independent magazine exclusively for respiratory care decision-makers. Its content is focused on business-management strategies, improved treatment techniques, and product/technology developments. RT's features and departments are so well-received that, according to a 2006 reader poll on RT's Web site, more than 50% of our subscribers spend 30 minutes or more per month reading RT for pragmatic, hands-on information about how to treat their patients and manage their respiratory care departments efficiently and profitably.
Rated among the top five medical, dental, and related services trade magazines by the Western Publications Association, RT outperforms its competitors by providing powerful editorial content and targeted circulation.
In a market where the competitive magazines are either hybrids (respiratory/sleep) or promotional vehicles for their association ties, RT stands alone as the only independent respiratory carefocused product.
RT incorporates layout, arresting graphics, and design that engage the reader and enhance its editorial content, resulting in a publication that respiratory care practitioners turn to again and again when they need the latest information about respiratory care.
To complement our print publication, RT offers a dynamic, information-packed Web site. Our readers can catch up on the latest news, participate in weekly polls, receive expert advice, and read full-text versions of the print edition, often enhanced with Web-only features.
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