Masimo has pledged its unconditional commitment to the Every Newborn Action Plan (ENAP), a global initiative to end preventable deaths of newborns. Coordinated by UNICEF and the World Health Organization, with the support of a broad group of partners, ENAP identifies actions for improving survival, health and development of newborns.

Globally, about 3.3 million newborns die annually within the first month of life, with neonatal infection, sepsis, pneumonia and birth defects among the major killers, according to the World Health Organization.

ENAP’s mission is in lockstep with the commitments of Masimo, its longstanding partner the nonprofit Newborn Foundation, and the nonprofit Patient Safety Movement Foundation, to reducing preventable newborn deaths.

Masimo and the Newborn Foundation spent nearly two years working with public health officials, delivery hospitals, and clinicians to create the first viable, measure-through motion and low perfusion, mobile-enabled pulse oximetry technology that can be adopted as part of routine neonatal screening for hypoxemia.

In addition to Masimo’s financial contributions to the BORN Project China, Masimo’s engineering, design, and technical teams spent thousands of hours researching, designing and developing a mobile medical device that would serve the needs of health workers and babies in the lowest resource settings.