Tobacco executives, vaping industry representatives and public health leaders met with President Donald Trump at the White House on Friday afternoon as the administration weighs banning flavored e-cigarettes to reverse an epidemic of teenage use.

Juul, the market leading e-cigarette manufacturer, will send CEO K.C. Crosthwaite. Altria CEO Howard Willard and Reynolds American President and Chief Commercial Officer Joe Fragnito, executives of the two largest tobacco companies in the US, also plan to attend.

A number of public health leaders — including Campaign for Tobacco-Free Kids President Matt Myers, American Academy of Pediatrics President-elect Sally Goza and American Lung Association President Harold Wimmer — are slated to attend. Parents Against Vaping will send someone.

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